PIA Run pledges help for ICanServe’s early breast cancer detection campaign

March 5, 2010

In celebration of International Women’s Day, Senator Pia Cayetano and her Pinay In Action (PIA) Team organized on March 13 the PIA Run 2010, the fifth annual running series to benefit indigent women with breast and cervical cancer. The biggest and only all-women’s running competition in the country, the PIA Run started in 2005 to raise funds, support, and awareness for impoverished women suffering from cancer.

This year, PIA tied up with the ICanServe Foundation for its hands-on campaign for breast cancer awareness and early detection. PIA pledged to cover the costs of reproduction of Ating Dibdibin, instructional videos on breast self-examination voiced by Lea Salong in English and Dawn Zulueta in Tagalog. PIA will also purchase DVD players to be distributed to different barangays all over the Philippines so that women can view the videos.

PIA likewise partnered with the Carewell Foundation to benefit cervical cancer patients who cannot afford treatment, and the Dr. Jose Reyes Memorial Medical Center (JRMMC) for the full radiation treatment of 20 needy cancer patients and the screening of at least a thousand patients for cervical cancer.