It’s a purposely pink October at SM City Cebu in cooperation with ICANSERVE Cebu Chapter

October 17, 2014

SM City CebuSM City Cebu and ICANSERVE Foundation Cebu Chapter host purposely pink activities to promote awareness of early breast cancer detection guidelines.

It began with Jimmy Bondoc’s heartfelt tribute (Pink Serenade) to cancer survivors who continue to fight the deadly disease on October 5.

This was followed by the Pink Room open for free breast examination and consultation on all Tuesdays and Thursdays of October, from 3 to 6 p.m. at the Mall Clinic, 2nd Level of the Northwing Atrium.

Tomorrow, October 18, SM City’s North Open Parking opens at 3 p.m. for what ICANSERVE hopes to count as the largest Pink Ribbon human formation and the lar

gest Zumba class to make two entries to the Guinness World Records.

From October 25 to November 2, Barbie dolls in pink designed by the USC Fashion Design juniors, seniors and alumni, will go on exhibit at the Northwing Atrium for aucti

The month called Pink Purpose will end with a healing mass on October 26 at 9 a.m., offered for breast cancer patients still undergoing treatment.on. A portion of proceeds will go to ICANSERVE Foundation.