ICanServe thanks Gaby

February 28, 2008


Breast cancer patient advocacy group ICanServe recently gathered volunteers and beneficiaries to
host a thank you luncheon for multi-awarded car racer Gaby de la Merced, who chose ICanServe as her
beneficiary for winning the recent Pinoy Big Brother Celebrity Edition 2 (PBBCE2).

De La Merced was proclaimed third big placer of PBBCE2 and pledged P300,000 of her winnings to
ICanServe, a foundation that empowers women with information on breast and other women cancers.

The extreme sports enthusiast learned about ICanServe when it held a fund-raiser called Pink Kitchen in
August 2007. The event enlisted the help of the country’s top private and gourmet chefs who whipped
up their signature dishes to raise funds for breast cancer awareness and subsidize medical treatment for
breast cancer patients.

"It was our family’s love for eating led us to the Pink Kitchen in Rockwell Tent, Makati last year,” recalled
Gaby. Ironically, Gaby herself was tied up at work and couldn’t go.

“But my mom was able to go and it was the first time I learned about ICanServe and what it does for the
breast cancer community. I found out about their advocacy and projects. I was always wearing th
e ICanServe band that my mother bought at Pink Kitchen. That is why when I was asked what charity I
wanted to help for PBBCE2, I thought of ICanServe," Gaby said.

ICanServe founder and president Kara Alikpala who marveled that it was a fund raising activity that
introduced Gaby to ICanServe. "How wonderful that one blessed thing led to another," Alikpala said.

In response, Gaby said she was touched by the warm reception and the outpouring of inspiring stories
from the breast cancer survivors.

"You are the real winners for surviving cancer," she said.

To her delight, a repeat of the gourmet heaven Pink Kitchen, is already scheduled on October 18 and 19
in Rockwell Tent, Makati. “I’ll make sure I can go this time.”

Joining the get-together were members of the PGH (Philippine General Hospital) Breast Cancer Support
Group led by volunteer Olen Jalandoni. ICanServe networks with support groups from all over the
Philippines to promote patient power, as well as to link service providers with those who do need their
services. In honor of Gaby, ICanServe volunteer Bangge Mabanta sang two songs with friend Emeline
Guinid, while Lydia Bo of the PGH group recited a poem. ICanServe spokesperson Bibeth Orteza emceed
the program, introducing Gaby to breast cancer lingo like “wansu” (a woman with only one breast
remaining, after the other had been surgically removed) and “Fleeting Boobs” (fully-washable
prostheses made of cotton by breast cancer survivor Fleta Errasquin).