The ICANSERVE Newsletter – March 2022
ICanServe founding president receives Hildegarde Award
April 26, 2019
ICanServe founding president Kara Magsanoc-Alikpala, now head of the foundation’s Advocacy committee, was recognized for her work in development communication at the 13th Hildegarde Awards for Women in Media and Communication, bestowed by St. Scholastica’s College, Manila on April 24, 2019.
“The theme for this year recognizes women media practitioners who served and paved the way in improving the welfare of the youth. As such, the award ceremony is aptly entitled ‘Women and Youth: Making Waves and Breaking Barriers’,” St. Scholastica’s College said in a statement.
Through ICanServe, Alikpala advocates for educating women with breast care health information. She was recently elected as vice president for Internal Affairs of Cancer Coalition Philippines, the prime mover of the National Integrated Cancer Control Act, signed into law in February 2019.
Along with Alikpala, the other Hildegarde awardees in the individual category are as follows: Patricia Evangelista for broadcast journalism; Lizelle Maralag for Advertising; and Melinda Quintos de Jesus for print journalism. The winners in the institutional category are CNN Philippines Junior for Broadcast Journalism, “She Talks Asia” for Development Communication, Philippine Daily Inquirer’s Read-Along activities for Print Journalism and TBWA\Santiago Mangada Puno for advertising.
The Mass Communication Department of St. Scholastica’s College, Manila established the Hildegarde Awards in 2007 to recognize the best practices of women in mass media and allied fields, who can serve as models for practitioners to emulate. The awards were named after St. Hildegarde von Bingen (1098-1179), a German Benedictine abbess, writer, composer, philosopher, Christian mystic, visionary, and polymath.
Photos by Shenina Hedaria