ICanServe Selected to Participate in Premiere LIVESTRONG® Global Cancer Summit in Dublin, Ireland

July 20, 2009


First-ever event to bring together world leaders, advocates and corporations from more than 60
countries to address the global cancer burden.

Manila, Philippines – July 14, 2009 – Today, ICanServe Foundation announced that Carla Paras-Sison,
volunteer coordinator for Media and Information, will represent the organization at the premiere
LIVESTRONG Global Cancer Summit in Dublin, Ireland, August 24-26. The Summit is the landmark event
of the LIVESTRONG Global Cancer Campaign, an effort of the Lance Armstrong Foundation (LAF). Paras-
Sison will represent the organization’s commitment to fight cancer in the Philippines and engage with
world media, political leaders, representatives of non-governmental organizations and corporate

“ICanServe Foundation promotes early breast cancer detection through high impact information
campaigns and community-based screening programs. Our network of volunteers, led by cancer
survivors themselves, are fully committed to providing hope and help for women and men with breast
cancer,” said Paras-Sison, who was also invited by LAF to speak at the “Powerful Digital Storytelling
Workshop” on the third day of the conference. Speakers on this panel will share how they have
successfully told their organization's stories and built support through available, low cost technologies.

“Cancer is a major public health problem that affects every country in every region of the world
regardless of economic and social situation,” said Lance Armstrong, LAF founder and chairman, cancer
survivor and champion cyclist. “Through collective action, we will make a renewed commitment to
reducing the burden of cancer around the world and break down the stigma and silence too often
associated with the disease.”

In September 2008, Armstrong announced the Foundation’s commitment to making cancer a global
priority at the Clinton Global Initiative Annual Meeting in New York. The LAF made this commitment
after its worldwide research, conducted over 18 months, revealed widespread misconceptions, stigma
and lack of awareness associated with cancer.

In response, the LAF established the LIVESTRONG Global Cancer Campaign to urgently address the
burden of cancer worldwide and support the 28 million people living with cancer around the globe.
Cancer kills more people every year than AIDS, tuberculosis and malaria combined. It is estimated that
cancer will be the leading cause of death worldwide by 2010.

With such staggering statistics, the LAF recognized that a global challenge like cancer required a global
movement. And so it began urging world leaders, leading cancer organizations and cancer survivors to
join together by making commitments to take action in their communities to reduce the burden of

ICanServe Foundation is proud to join the LIVESTRONG movement with Ating Dibdibin, its community-
based breast cancer screening program which piloted in Marikina City in 2008. Supported by the
Marikina City Government, American Cancer Society, Pfizer Foundation and Pfizer Philippines, Ating
Dibdibin aims to save lives by catching breast cancer early and killing the fear women have of cancer.

The program communicates the correct information on breast cancer and provides access to a network
of resources that makes screening and treatment affordable or free. In its first six months, over 2,000
Marikina residents participated in breast cancer lectures, 1,519 women were screened and 166 were
diagnosed with suspicious lumps.

ICanServe Foundation is looking forward to participating in the LIVESTRONG Global Cancer Summit in
Dublin, Ireland from August 24-26, 2009 and helping to make the case for acting urgently to address the
global cancer burden.

Unlike other conferences and forums, the LIVESTRONG Global Cancer Summit is unique in that it will kick
off a unified global movement while providing attendees the opportunity to connect with other
advocates, network, gain media exposure and access tools and resources to help them mobilize in their
own communities. Speakers include honorary Summit chair and former Irish President Mary Robinson,
Irish Cancer Chief Professor Tom Keane, CNN chief medical correspondent Dr. Sanjay Gupta as well as
representatives from the World Health Organization and other global bodies.

For more information on the LIVESTRONG Global Cancer Campaign and the Summit, please visit