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The phenomenal “ice bucket challenge” campaign, which has raised awareness and funds for those stricken with amyotrophic lateral sclerosis (ALS), has trickled down some benefits to the early breast cancer detection advocacy of ICanServe Foundation. ALS, also known as Lou …

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ating dibdibin

As the first of its kind in the country, Ating Dibdibin is a very vital program since the Philippines has the highest incidence of breast cancer in Southeast Asia, and ranks 9th in the world in breast cancer incidence. Ating Dibdibin wants to tell women (and yes, some men also get breast cancer) that there is a cure to breast cancer especially if detected early. The program aims to save lives by replacing fear with correct information and…