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Philips and the ICanServe Foundation conducted a breast cancer forum and free screening for 50 women of Barangay Matandang Balara, Quezon City on March 16 , 2013. The activity formed part of Philips Simply Healthy campaign focusing on educating families …

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ating dibdibin

As the first of its kind in the country, Ating Dibdibin is a very vital program since the Philippines has the highest incidence of breast cancer in Southeast Asia, and ranks 9th in the world in breast cancer incidence. Ating Dibdibin wants to tell women (and yes, some men also get breast cancer) that there is a cure to breast cancer especially if detected early. The program aims to save lives by replacing fear with correct information and…