Icons of Hope: Olive Lamasan

ICANSERVE Foundation continues its 25th anniversary celebration with Icons of Hope, a social media campaign that features cancer survivors who tell their own stories, learnings and the lives they now live. The campaign gives ICANSERVE followers a unique opportunity to peek into the journey of breast cancer survivors who share their respective journeys in the first person.

The Camera Club of the Philippines collaborates in the campaign.

About I Can Serve Foundation

ICanServe Foundation, Inc. is a Philippines-based advocacy group of breast cancer survivors and volunteers. It co-creates breast cancer control programs with local government as part of its initiative to promote early breast cancer detection, access to accurate diagnosis and timely treatment, survivorship care, palliative care, hospice care and patient navigation.

Learn about breast cancer

Learn how you can ensure your healthy future. It’s time for you to take your breast care – and your life – to heart.

Get financial assistance

ICanServe is not a funding agency but we recommend approaching the following institutions.

Support the cause

Be a member, associate, volunteer or donate to the foundation.

PATIENT’s MANUAL: ENGLISH

PATIENT’s MANUAL: FILIPINO

Early Breast Cancer Detection Guidelines

A healthy future begins with you. With breast cancer, it is important to remember that there is a cure, especially if it is diagnosed early. Regular Breast Self-Examination (BSE) is just one way to significantly increase the early detection of breast cancer. BSE only takes a few minutes, just once a month.

Video available in English, Tagalog, and Bisaya.

News, Updates, and Events

ICONS OF HOPE: Olive Lamasan

ICONS OF HOPE: Olive Lamasan

OLIVE LAMASAN, director, producer My first bout with breast cancer was in 2008. The second one was in 2022. In both instances, I opted for mastectomy… (In my cancer journey, I discovered) that I could love myself, that I could prioritize needs, and that I am not...

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ICONS OF HOPE: Rita Nazareno

ICONS OF HOPE: Rita Nazareno

RITA NAZARENO, designer, creative director, ZACARIAS1925 I am grateful for everyone who went on this journey with me — people who are still in my life, people who are not…I’m thankful for each and everyone of them. Those who’ve sent messages, who went with me to...

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ICONS OF HOPE: Leah Caringal

ICONS OF HOPE: Leah Caringal

LEAH CARINGAL Founder and CEO, Green Bulb Communications Founder and COO, Bihasa Consultancy If cancer didn’t get to me, I think I would have continued my life and lifestyle as if I were perpetually in college… I’m more responsible now and intentional in how I live my...

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Shop. Save. Serve.

ICanServe relies on the generosity of donors in urgently pursuing the mission to educate women on breast cancer, promote early detection, encourage women to take charge of their health and subsidize women on cancer treatments.

Visit our shop and help I Can Serve Foundation continue its advocacy in favor of women at risk for or living with breast cancer.