Ating Dibdibin or “Take Your Breast Care To Heart”, is a comprehensive community-based breast cancer screening program. The program teaches early breast cancer detection techniques so breast cancer is diagnosed at an early stage.
Most breast cancers in the Philippines are discovered in the late stages. Most women postpone going to the doctor despite knowing they have suspicious breast lumps.
Ating Dibdibin, a first of its kind in the country, is the ICanServe Foundation’s response to the fact that the Philippines has the highest incidence of breast cancer in Southeast Asia. It also ranks 9th in the world in breast cancer incidence.
The program aims to save lives by teaching early breast cancer detection techniques through free forums and screening sessions conducted by a medical team and cancer survivors.
Should anyone be diagnosed with a suspicious lump during the screening, the Ating Dibdibin program provides access to financial help for diagnostics and treatment.
The program is made possible by a partnership between the ICanServe Foundation and a locality like a city or province that will agree to make the program permanent.
ICanServe trains the locality’s medical team, including those interested medical professionals in the private sector on early breast cancer detection techniques. Intensive focus is on training of the barangay health workers, or the community health workers, the front-liners to the community.
ICanServe also taps and trains breast cancer survivors in the locality so they can share their journey of healing and encourage other women to take charge of their health.
In 2008, the first partnership was forged with Marikina City. The city institutionalized Ating Dibdibin and created the first breast cancer trust fund in the country. Together with ICanServe, the program includes free mammography, free biopsy, free surgery, discounted ultrasound and access to government funding agencies and the Philippine Cancer Society.
In 2010, Panabo City in Davao province was the second to embrace the program as permanent. In 2012, Taguig City embraced Ating Dibdibin and Muntinlupa City became the fourth ICANSERVE partner city in 2014. In 2020, Tagum City joined those in the forefront of implementing this early detection program.
Results of a research in Marikina City show that because of the foundation’s intervention, the program Ating Dibdibin has changed women’s behavior toward cancer. Those who attended the forums and screening sessions no longer fear breast cancer and regularly conduct monthly breast self exam.
Ating Dibdibin aims to cover as many cities as possible and is open for partnership. It also wishes for its partners to duplicate the program in the partners’ chosen cities and provinces.
Archive of past events
Cancer Coalition Philippines co-hosts UICC Regional Dialogue in Manila
May 13, 2023—Cancer Coalition Philippines, of which ICANSERVE Foundation is a member organization, co-hosted the Union for International Cancer Control (UICC)’s Asia-Pacific Regional Dialogue on Women’s Cancers in Makati City from May 10-12, 2023. Entitled “Women’s...
Circle of Life project presented at 3rd Annual APPIS Summit
ICANSERVE founding president Kara Magsanoc-Alikpala presented an update on the Circle of Life Project at the 3rd Annual Alliance and Partnerships for Patient Innovation and Solutions (APPIS) Summit, held virtually on March 20 and 21, 2023. The event was organized to...
Remarks of ICANSERVE founding president at Circle of Life Launch (Jan. 11, 2023)
Remarks of Kara Magsanoc-Alikpala, founding president of ICANSERVE Foundation: His Excellency Alain Gaschen, Mayor Lani Cayetano, Usec. Beverly Ho, former Health Secretary Paulyn Ubial, Councilors Tikboy Marcelino and Marisse Eron, friends, colleagues, sisters, good...
ICanServe launches Circle of Life project
ICanServe Foundation, in partnership with Novartis, the City of Taguig, the Embassy of Switzerland, and Dashlabs.ai, launched the Circle of Life Project at the residence of Swiss Ambassador, His Excellency Alain Gaschen, in Makati City on January 11, 2023. The Circle...
Alliance and Partnerships for Patient Innovation and Solutions (APPIS) Initiative announces winners of inaugural Innovator Program
Singapore, August 15, 2022 – The APPIS Initiative, organized and funded by Novartis APMA, today announced ICanServe Foundation and Psoriasis Philippines as winners of the 2022 APPIS Innovator Program. The two winners will receive support to help them scale and improve...
Kamay Gabay kits turned over to Taguig
The Taguig City Ating Dibdibin Program under the City Health Office, in collaboration with ICanServe Foundation, held the turnover of Kamay Gabay kits at the 3rd floor of Taguig City Hall, on October 14. The Kamay Gabay kits include myths and facts about breast...
Underprivileged breast cancer patients to get free transpo to and from treatment
Severe traffic jams, extreme heat, rains and flooding. These are just some of the hazards that cancer patients experience whenever they take public transportation. Through the “CARe for Cancer” program, Pfizer Philippines Foundation, Inc. (PPFI) seeks to address this...
A SPARK OF LIGHT IN THE SHADOWS: Three women share their journey of detection, prevention, and their road to recovery
Never was it an easy feat to embrace trials that seem impossible to overcome. It takes a courageous spirit to be able to accept and to take a step, not only to recovery but also to be a symbol of hope and strength to anyone who may be in need of a Silver Lining. Being...
ICANSERVE at the 4th Annual South East Asia Breast Cancer Symposium
ICANSERVE Foundation participated in the 4th Annual South East Asia Breast Cancer Symposium (SEABCS) held at the Asia Hotel in Bangkok, Thailand on August 30-September 1, 2019. The gathering brought together...
UICC SPARC challenge/Ignite Hope: Philippines–LGUs to create Patient Navigation law
The cities of Marikina, Malabon, Muntinlupa and Taguig have committed to making the community-based Patient Navigation Program for breast cancer patients into an ordinance. A first for the country, patient navigators are barangay health workers, social workers,...