ICANSERVE Shop, which offers gifts and merchandise to support ICANSERVE Foundation and its early breast cancer detection advocacy, is now offering 20/30/40 themed apparel to promote the foundation’s ’20 30 40 DON’T MISS THE SIGNS. STAY ON TRACK’ campaign.
Early breast cancer detection guidelines state that at age 20, women should do monthly breast self-examination (BSE); at age 30, women continue monthly BSE and undergo a clinical breast examination (CBE) done by a doctor or trained health worker; and at age 40, women should continue monthly BSE, annual CBE and get a baseline mammogram.
ICANSERVE chairman and co-founder Crisann Celdran said, “This year, we’re using the bold NYC subway-inspired signage to spark a conversation. The numbers 20, 30, and 40 aren’t random. They’re key moments in a woman’s life for early breast cancer detection. We want women to stop and ask, What do these numbers mean? Or more importantly, what do these numbers mean for me? The more women who see this message, the more lives we hope to protect through awareness and early detection.”
Hoodies and shirts are available for purchase at the ICanServe shop online.
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- Sleeve detail of 20 30 40 hoodie
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- 20 30 40 t shirt
