ICanServe and Zalora Philippines go pink to support breast cancer awareness
October 10, 2014
ZALORA, Asia’s leading online fashion destination, has teamed up with the ICANSERVE Foundation to support breast cancer awareness month nationwide.
For the very first time, ZALORA is partnering with ICANSERVE to promote breast cancer awareness through a joint campaign titled Tickled Pink.
A long standing symbol for breast cancer awareness, the iconic Pink Ribbon has existed as a rallying point for the cause. Through the joint partnership, ZALORA and the ICANSERVE foundation challenge shoppers to take a socially responsible slant this October.
Each Friday for the month of October, ZALORA will be donating 10% of all sales of pink items on the site to the ICANSERVE Foundation. Participating shoppers will also enjoy a 10% discount on the sale of pink items as a further incentive to join the cause.
“October and the Pink Ribbon have become inseparably tied together by the breast cancer awareness cause. Leveraging our massive digital footprint, we’re excited to support our friends at the ICANSERVE Foundation,” said Martin Cu, Marketing Director for ZALORA Philippines. “ZALORA fans can participate and give back to a great cause by shopping and wearing pink throughout the month.”
The ICANSERVE Foundation was founded in 1999 with the mission to help, support and inform Filipinas all over the country about the early detection of breast cancer through high impact educational campaigns and community based screenings.
Through the partnership, ZALORA and ICANSERVE hope to extend the reach of the awareness effort and challenge all Filipinos across the country to take action and support the cause across the entire nation.