ICanServe shirt is P500. Also available in black. Photograph by: Francisco Guerrero

ICanServe shirt is P500. Also available in black. Photograph by: Francisco Guerrero

ICanServe Foundation marks breast cancer awareness month this October with a booth at the Power Plant Mall in Rockwell Center, open on Fridays through Sundays beginning October 3.

A collaboration with apparel brand Bleach anchors the foundation’s fund raiser at the Power Plant Mall with its new ICanServe shirts, designed by Bleach creative director Tinay Villamiel.

Brand Bleach started in 2007 as Bleach Catastrophe, offering apparel and accessories with painterly prints. In 2013, they rebranded it into Bleach and made it into a lifestyle store offering home decor and clothes with special prints and concepts. Bleach is located at the 2nd level of Greenbelt 5, Makati.

Crisann Celdran, head of ICanServe Shop, says, “We wanted a new look to commemorate its 15th year. Something very simple, straightforward, organic. When I attempted to make a mental list of possible brands that would create the shirt for us I only came up with one, Bleach. I sat down with Tinay over coffee and she instantly understood.”

“We are very glad and inspired that there is an organization like ICanServe that reaches out to create awareness to women about Breast Cancer. It is an honor to become part of this cause,” Tinay Villamiel says.

ICanServe advocates early breast cancer detection through information campaigns and community screening programs.

Bleach-designed shirts and many other new fundraising items such as pouches, organizers, fans, umbrellas, contribution cards will be available for purchase at the ICanServe booth on P1 of Power Plant Mall all weekends of October.

For information on its advocacy, visit www.icanservefoundation.org. To help women at risk for or living with cancer, visit www.icanserveshop.com. Credit card payments and online donations are accepted. Or you can email icanserve.shop@gmail.com for queries.

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