ICANSERVE Foundation on October 8 made public its latest breast cancer awareness ad on YouTube. The 15-second video encourages women to undergo clinical breast examination as part of the guidelines for early detection, instead of ‘guessing’ about it.
ICANSERVE partners with creative agencies and media networks to produce and air its ads, especially during October, breast cancer awareness month. The agency partner for the 2025 ad is WOO.
The latest video is part of its campaign: Don’t miss the signs. Stay on track.
From age 20, do monthly breast self-exam (BSE). From age 30, do monthly BSE and undergo an annual clinical breast exam (CBD) by a doctor or trained health worker. From age 40, do monthly BSE, undergo an annual CBE by a doctor or trained health worker, and schedule an annual mammogram.
Learn how to do your monthly BSE from this playlist. View the latest (Manghuhula) ad here.
Don’t miss the signs. Stay on track. The video is also on the foundation’s Instagram account and Facebook page.
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- Do not guess…
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- From age 30, undergo annual clinical breast examination by a doctor or trained health worker
