Kanebo chose I CAN SERVE Foundation, Inc. as the local partner for its Pink Ribbon Campaign, which aims to raise awareness of early detection as the best protection against breast cancer.
Kanebo provided a free makeup class for breast cancer patients and survivors at Rustan’s Shangri-La on October 14. The makeover event helped build the confidence and strength of patients by showing them how to feel good and look good.
A portion of sales of Kanebo Rustan’s for the whole month of October 2016 will be donated to I CAN SERVE, in support of the Foundation’s work to give hope and help to women living with breast cancer and those at risk.
Kanebo’s Pink Ribbon Campaign is conducted with informational support from the Japan Society of Breast Health. I CAN SERVE provided advisory and informational support for the Philippine leg of the campaign.