The Ministry of Mushrooms, Inc. has chosen ICanServe Foundation as beneficiary for its fund-raiser-cum-breast cancer awareness campaign, Mushrooms Go Pink.

Running for the whole month of October and to continue until the end of the year, Ministry of Mushrooms aims to give the public more options in attaining a more holistic lifestyle. Ministry of Mushroom, Inc. believes that wellness can be achieved by stimulating the senses through nourishing food, art and alternative forms of healing.

For Mushrooms Go Pink, Ministry of Mushrooms collaborates with over 20 well-lauded restaurants and food specialists around Metro Manila, and surrounding areas, which will be creating and serving dishes made with locally grown oyster mushrooms to serve as edible representations of the campaign. Proceeds from the specified dishes ordered will go to ICanServe Foundation.

Coming together for this cause are like-minded collaborators that include co.lab ManilaRustan’s Coffee Corporation, Edgy Veggy, Kitchen Revolution, Stillpoint Manila, Jagnus Design StudioDetalle FurnitureSecret Fresh, Zodio Philippines, Soul Spa Philippines and LBC Foundation.

Mushrooms Go Pink also pushes to raise awareness using different platforms and collaborative events such as:

Soul Spa Healing Energy Awareness Talks on October 11, 2012 at co.lab Manila, 3/F Unit 301 #3 Brixton Street Kapitolyo, Pasig City

Soul Spa Philippines, together with Ministry of Mushrooms, brings together a series of talks based on alternative forms of healing for the benefit of those who have been impacted by cancer whether directly or indirectly. The series will focus on the relationship between one’s emotional state and how it affects one’s physical well-being. Participants will learn that one can dramatically alter one’s health or the health of a loved one instantly.

Edgy Veggy + Kitchen Revolution Benefit Dinner, Cooking Demo and Lecture on October 16, 2012 at Edgy Veggy, G/F #3 Brixton Street Kapitolyo, Pasig City

Marie Gonzalez is a vegan chef and mastermind behind Kitchen Revolution, an Alabang-based food company that specializes in holistic, vegetarian cooking classes, workshops, and consultancy. She is taking the local culinary world by storm with her refreshing and creative spin on food that just so happens to be plant-based and healthful.

Denise Celdran founded Edgy Veggy in 2006, a vegetarian commissary, cafe and delivery service dedicated to bringing healthy, whole vegetarian food to as many people as possible in order to uplift, transform and inspire them to be the best that they can be. An agriculturist by profession, she has a natural farm in Nasugbu, Batangas where most of the lettuce, herbs and some of the regular table vegetables come from.

Discover and taste how a whole food, plant-based diet can fight cancer and support cancer treatment. Proceeds go to ICanServe Foundation.

BOTOTOY LOVE BOOBIES Art Fundraiser on October 17, 2012 at Ronac Art Center, Ortigas Ave, North Greenhills

BOTOTOY is an iconic wooden toy designed by Arnold Austria of Jagnus Design Studio in collaboration with Secret Fresh and Detalle. Notable local artists from various fields are designing their own Bototoys with the inspiration of mushrooms and breast cancer. Proceeds from  “BOTOTOY LOVES BOOBIES” art exhibit shall be donated to Mushrooms Go Pink for the benefit of ICanServe.

Yoga for Breast Cancer Recovery on October 18, 2012 at co.lab Manila, 3/F Unit 301 #3 Brixton Street Kapitolyo, Pasig City

For people recovering from cancer, practicing yoga helps restore range of motion, relieve anxiety tension and pain, bring calm and well-being into one’s life.

Rebecca de Villa has been practicing yoga since 2004 and began teaching in 2007. Her first student was a dear friend who was diagnosed with breast cancer. This friend asked for Rebecca’s guidance with yoga practice geared to people with cancer.

She and her friend will be sharing their experience, and the talk will end with some breath and movement exercises.

Zodio supports Breast Cancer Awareness Month

Zodio is a free app for Apple and Android that makes it easy to find establishments near you according to your specific preferences. It is a location-based tool to share your experiences and to check-in for real-time deals. It’s Southeast Asia’s fun and social consumer reporting and perks app.

Zodio hooked up with Ministry of Mushrooms for an interactive, real-time, fun and social community dining experience that gives back.

At all participating food establishments, Zodio will give P1 for every person who checks-in, P1 for every photo uploaded, and P1 for every review given. Since the Zodio app is integrated into Facebook and Twitter, it helps spread awareness of the movement and the participating establishments at every check-in and location-based upload. Your friends can see which establishments you support for breast cancer awareness.

“We could do great things if we all shared our talents in harmony with each other,” says Ministry of Mushrooms president and chief executive officer Marco Lobregat.

For the Mushrooms Go Pink collaborators, awareness is key, and information is a giant step toward prevention. It is a shared belief that cancer prevention is really about being fully aware about early detection, living a healthier lifestyle, and recognizing the importance of nutrition.

To learn more about the Mushrooms Go Pink campaign contact the Ministry of Mushrooms, Inc. at

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